Gross National Happiness

We never want to be the biggest travel company in Bhutan, just the best!

Three factors have exerted great influence on the course of Bhutan’s development.

The first being continuous culture. As Bhutan was never conquered or colonized, the country developed a culture relatively free from outside influence, the institution of monarchy, and a deep sense of nationhood.

The second factor is the environment, which is protected by mountains, often-difficult terrain.

Thirdly, Mahayana Buddhism has given the country a view of the world on which the present king,His Majesty Jigme Singye Wangchuck and his late father Jigme Dorji Wangchuck based their policies of developing Bhutan’s potential in every field.

This continuing development of Bhutan has bee crystallized in a philosophy crafted by His Majesty King Jigme Singye Wangchuck, known as ” Gross National Happiness ” (GNH) in the late 1980s.The concept of GNH defines Bhutan’s development objective as improvement in the happiness and satisfaction of the people rather than growth of Gross National Product (GNP). GNH has been the overarching development philosophy of Bhutan as the concept has guided the country’s development policies and program. GNH suggests that happiness is the ultimate objective of development. It recognizes that there area many dimensions to development other than those associated with Gross National Product (GNP), and that development needs to be understood as a process that seeks to maximize happiness rather purely economic growth.

The country believes that for a holistic development of the individual and society, it is essential that development achieve a sustainable balance between the economic, social, emotional, spiritual and cultural needs of the people. This has lead to the declared continuous process towards achieving a balance between the material and the intangible needs of the individuals or society. The concept reminds the country that the means must always be considered in terms of the end and, therefore, therefore, every step in material development and change must be measured and evaluated to ensure that it will lead to happiness, not just more development.

Having accepted that the maximization of Gross National Happiness (GNH) is a philosophy and objective of the country’s development, it was felt necessary to more clearly identify the main areas, and create the conditions to enable the people to attain greater happiness. Recognizing that a wide range of factors contribute to human well-being and happiness and that it may not be possible to exhaustively define or list everything for the purpose of it’s development planning. Bhutan has identified four major areas as the main pillars of Gross National Happiness. These are economic growth and development, preservation and promotion of cultural heritage, preservation and sustainable use of the environment, and good governance.

Guided by the ideas of Gross National Happiness (GNH), Bhutan has been making steady progress in every sector toward the goal of modernization. Hydroelectric power, economically the most significant sector for Bhutan’s goal of self-sustaining development, has grown impressively. Theeducation, social services and health sectors have made great strides forward and continue to be the most important social components of the country’s development program. The government’s fiscal situation has been improving steadily. Progress has been made in the development of human resources and the legal infrastructure. Full executive responsibility for the running the government has been vested upon the Council of Ministers, elected by the National Assembly.

We never want to be the biggest travel company in Bhutan, just the best!